Thelickology

What you can teach it

Your websiteFound, fixed and written, every monthAnswering the phoneUnderstands, qualifies, booksCalling people backThe follow-ups you never madeFinding leadsA list worth calling, details filled inGetting you written aboutPitched to press that covers your field

How it works

One agent, not fiveEverything it learns stays in one headName it yourselfYour agent, your name, your face for itYou approve the risky onesNothing that could break something ships alone

Not ready yet

In the workshop 8Skills being built now, and what they will cost

By industry

Real estateListings, showings and the follow-up afterWellness & clinicsBookings, clients, and content that fills themAgenciesCarry more clients without more headcountProfessional servicesIntake, documents and chasing what is owed

By size

Just youOne person wearing all the hatsA small teamEveryone talks to it in Slack or TeamsSeveral locationsOne memory, a page and a number per place

By function

MarketingThe website, the posts, being foundSales and follow-upQuotes chased, leads called, nothing droppedBack officeAdmin, scheduling, invoices, the numbersLooking after customersAnswers at eleven at night, on any channel
PricingGive it its first job

What it actually knows how to do

Its list is written down and it does not improvise. Every job on it came from published, dated work rather than a model guessing.

150jobs on its list
113it does itself
37it writes up for you
28need your yes first
Getting found 15Whether Google can reach your pages at all — the robots file, duplicate addresses, the sitemap, broken links, dead ends.
The pages themselves 28Titles, headings, descriptions, image text, the way pages link to each other, and the markup that tells Google what your business is.
Speed 8Images, scripts, caching, and how the site behaves on a phone held in one hand.
What the numbers say 16Reads your Search Console and Analytics and works out which pages are worth the effort.
Words 26Refreshes pages that have gone stale, merges two competing with each other, fills out thin ones, retires the dead.
Your area 17Builds a real page for each place you serve, with local wording and the right markup.
AI search 28Rewrites pages so an AI answer can quote them, and tracks whether you are being quoted.
Telling you 12A monthly account of what changed, tied to your own numbers rather than to rankings.

How it decides what to do

There is no fixed checklist it runs every month. It looks at your site and picks.

01It looks at your site. A crawl, your Search Console, your Analytics, a speed test, and it asks the AI engines what they say about you.
02It matches what it found against its list. Not by rules — a rule table goes stale and cannot see two problems feeding each other. It reasons about which of the 150 your site actually has.
03It picks what is worth doing this month. Ordered by what it would be worth to you, against how much work you are paying for.
04It makes the change and writes down what it did. Into the same memory every other skill reads from — which is why the posts it writes on Thursday already know what changed on Monday.

What waits for your yes

Twenty-eight of the 150 are marked as hard to undo — things like changing what Google is allowed to look at, or redirecting a page that already ranks. Those never happen without you saying so, on any plan, however long you have been with us. The other 122 just get done and appear in the monthly account.

What it will not do

Worth saying plainly, because most people selling this are vague about it.

It does not build your listings for you. Your Google Business Profile, your name and address across directories, chasing reviews — it checks all of it and tells you exactly what to fix, but a person has to go and do it.
It does not buy links. It will tell you who links to your competitors and where you should be getting mentioned. Getting mentioned is human work.
It does not promise you a ranking. Nobody can. It reports what changed on your site and what happened to your own numbers afterwards.

Going after new ground — $199

The $49 version works from your own site and your own Google data. That is a lot, but it is blind in one direction: Search Console can only tell you about searches you already show up for. Everything you are missing is, by definition, invisible in it.

 $49$199
Everything above — the fixes, the writing, the local pages, the reportingYesYes
Keyword research with real numbers — how many people actually search a term, and how hard it would be to win—Yes
Terms you do not rank for yet — the whole point of keyword research, and the thing your own data cannot show you—Yes
What your competitors rank for and you do not — their actual traffic, not a guess from reading their site—Yes
Whether a keyword is winnable for a site your size — so the writing budget stays off terms you were never going to reach—Yes
Who links to your competitors and not to you — and which of your own links are doing you harm—Yes
How much work it gets through in a month1×~3.5×

Which one you want. Take the $49 if your site is already getting found and the problem is that it is untidy, slow, or full of pages nobody has touched in three years. Take the $199 if you are trying to get found for something new — breaking into a term you do not rank for, or taking ground off a competitor, is guesswork without the numbers.